by 1- Do you already know your niche market?
If you are looking to promote your website, you need to know and understand the ways to do it online. The first step is to know your target audience, your market niche.
This choice will define many bases for your business, and from there, you will have to make choices based on competition, prices and product quality.
Having clearly defined your market niche, you can outline strategies for promoting this site to reach that audience directly. Some tools, such as Google Analytics , for example, help you to profile your website visitors.
Bearing in mind your target audience and following its evolution, you can safely plan the direction of your business.
2- Have a great mobile version of your website.
You must have noticed that nowadays everyone has a cell phone, right? So, if your target audience is online and uses a cell phone, you can’t give up having a mobile version of your website . It’s a working version!
Nobody likes or has much patience to browse websites that crash all the time, so look for a good professional to help you build your mobile version.
Many sites do not have this facility and end up losing customers as a result. After all, currently, the trend is for electronic device interfaces to be intuitive and easy to use.
Betting on good mobile versions, you guarantee that your consumer will be able to enjoy everything that your website offers, through their cell phone, without losing the quality of navigation during purchases.
3 – Pay close attention to the layout of the site!
Speaking of the intuitiveness and functionality of your website, in order for you to succeed in your online sales, you must have a good presentation of it.
Does your website look like what you want to convey to your consumer? Is it attractive to your target audience?
You also need to be aware of the structure of your website, which should have buttons for interaction with social networks and content blogs, pages for contact and chat, mechanisms to calculate shipping, pages where your products are offered… among others.
But beware: a functioning website is not the same as a polluted website . Always make sure your domain is visually pleasing.
In this way, you ensure that your customer finds what he is looking for and maybe browses a little more, or comes back, because a well-planned website makes all the difference!
4- Planning is everything!
To promote your website and increase your sales, you need planning!
From the choice of the product to be sold to the customer’s evaluation, you must be attentive to the market at all times .
A good business plan , with risk assessments, target audience, logistics and budget forecasts – including the online search tools in which you intend to invest – is an excellent way to start planning your business.
Preferably, count on the help of a consultant to guide you at this initial stage of your business!
5- Social Media and its power…
Currently, both in personal and professional life, social networks are very present at all times. And if you intend to promote your website on the net, one of the best ways to do so is the targeted use of social media and content marketing.
In addition to the keyword search feature , which is crucial for online advertising , you can bet on the power of social networks to bring audiences to your site.
But of course you can and should use keywords wisely to bridge the gap between your audience and your website!
For both social networks and blogs, it is important that your content is of quality and aimed at the audience you want to reach. A golden tip for anyone who is just getting to know these powerful resources is the use of Google AdWords .
Another thing that you cannot forget is, as already said, that your website or blog has buttons for interaction with social networks. It is important that your audience likes, comments and shares your posts . So, in this era where people are increasingly used to the possibility of interaction, a close relationship with your customer can earn you a lot of thumbs and shares, and that makes your sales easier!
6- Images and videos…
An image… you don’t even need to finish this famous sentence to explain how important your website’s visual communication is!
With the growing impact of social networks in our lives, we are constantly bombarded by images and videos, so that we know, almost instinctively, to communicate with them.
Some networks rely more on visual and audiovisual communication than on textual ones, so it is necessary to understand that image/video is also content.
That said, pay attention to the pieces you want to have on your website and what you want to say with them, thinking strategically . Beautiful photos of your products, and even behind the scenes of your activity, for example, can attract more attention to your business.
And in relation to images, we are not just talking about photos, which can even be purchased from image banks, such as Shutterstock, or acquired from free banks, such as Pexels, for example. You can also work on your website’s visual content with graphics, spreadsheets, animations… it all depends on your objective!
7– Reviews and answers!
Now, the icing on the cake if you really want to be successful in promoting your sales website is customer service.
You must have a space on your website where the customer can contact customer service . Chats and emails are important, but don’t forget that part where people can tell you what they thought of their experience when they shopped on your site. And most importantly: pay attention to what your customers say, answer your customers and they will become loyal to you more easily .
But be smart! If your service is lacking in any aspect – product quality, shipping delays, exchange difficulties, among many others – this review page can deliver!
