by 1. Choose good clothing suppliers for resale
This is the first tip and, in many cases, the one that makes many people give up on reselling clothes. That’s because when searching for brands to resell, most require a minimum purchase and with the CNPJ. That is, before you even start making money, you need to formalize yourself and have some expenses, right?
However, there are options for good suppliers that do not require the CNPJ! The Livny store , for example, allows you to make a purchase without proof of company registration. For jeans, Rocksham also accepts dealers with CPF.
2. Create an online store to resell clothes
To broaden your audience, it is worth having a virtual store . In this case, the idea is to have a specific website for sales . The advantage of this modality is that you have more autonomy. Therefore, you can interact more with your customers and establish a relationship with them.
There are still marketplaces . They consist of another type of online sale, as you use a ready-to-trade platform. For example, the sale is made through the website of Americanas, Amazon, Dafiti, Tricae, etc.
In this case, the benefit is to have the entire structure of the virtual store and only make sales. That is, you don’t have to worry about domain and other details. In addition, it already gains advertising automatically. On the other hand, you need to pay a value on sales to keep your products on the platform.
What is better? Both alternatives are valid and can be worked together. You should evaluate what you find most interesting at that moment.
In any case, it is possible to serve all of Brazil and increase your chance of reselling clothes. After all, you will have a greater number of potential customers.
3. Have a stock of the most purchased parts
To know how to resell clothes, you first need to identify the most purchased pieces. Evaluate which model, color and other details are popular with customers.
From there, you can define which of these parts should be in the largest number in your stock. The problem is getting to balance .
That’s because having a large number of idle parts in stock represents unused capital. In other words, the money is no longer used for what is needed.
In turn, having few pieces leads to missed opportunities. Thus, the customer arrives to buy and does not find what he wants. This makes him go to the competition — and often doesn’t come back.
To avoid this situation, the idea is to use the ABC sales curve. This is a simple ranking method that looks at the relevance of each product to your inventory.
4. Have a credit card machine
Another essential item for reselling clothes is having a credit card machine. She also accepts debit. Therefore, it makes it much easier when closing sales.
To give you an idea, card sales should represent 60% of consumption in 2022. In addition, one of the main advantages of this equipment is that it is valid for both individuals and companies.
In other words, you don’t even need to be an Individual Micro entrepreneur ( MEI ) to have access to the machine. Just look at the conditions and find the one that meets what you need.
To choose the best alternative, it is worth considering a few factors. Among them are:
- tax applied on sales;
- payment by card machine;
- interest rates applied on installment sales;
- conditions required to have the equipment.
From there, you decide which option is best for you. Some options are:
5. Know how to set an appropriate sales price
Unlike making money with the resale of make-up and cosmetics , the sale of clothes does not go through a standardization regarding the price charged to its customers. Therefore, you must calculate which is the most correct.
How to do this? You must consider the following factors:
- Product cost: represents how much you paid to resell the clothing;
- fixed and variable expenses: electricity, water, internet bills, sales commissions, taxes, etc.;
- Desired profit: is the margin you will actually earn. It must be at least between 5% and 10%. Calculate with these percentages and if the price is below the market, you can put more.
6. Create a club with special conditions for loyal customers
You can create a kind of subscription club . Here, there are some alternatives. For example, you can turn your product into a recurring service.
How? The answer lies in creating kits and providing them each month for a monthly fee.
Another possibility is to provide special purchase conditions for those who purchase R$ X or more in 1 month. This amount is set by you.
From this amount, those who participate in the managed club on Whatsapp or Close Friends on Instagram can pay more in installments, receive a bigger discount, get a piece, etc. There are several possibilities.
07. Partner with other resellers
Finally, you can partner with other resellers to sell more. In this case, the idea is for you to “swap” customers. Therefore, the other professional must market different products.
For example, makeup, accessories, shoes, etc. Thus, the reseller has some images or demonstrations of the clothes you resell and shows to your customers. Doing promotional lives on Youtube for fashion tips involving both products is also a very interesting promotion tip.
And you do the same thing, offering the products of that other reseller. This makes both sides win and profit more.
