by A beautiful and easy-to-navigate website can be a differentiation, but so that your web space is not just a “beautiful website” and makes sense to exist, it is worth investing in several strategies.
So, if you want a website that is easy to navigate, functional, attractive and that has several features for its users, then one of the first steps you should take is to invest in this platform.
Discover all the features that WordPress offers and how they can turn your website into a real virtual business.
- Complete customization freedom
Forget ready-made templates. With a qualified team, it is possible to make the most of the platform’s resources and create a website that makes a difference to the user and conveys the values of your company.
- Open source platform to scale the project
When we say that the platform is open source, between the lines we mean that the software has no limitations when there is a group of developers behind it.
In short, this means that WP offers the necessary tools for the team to follow the growth of the site, evolving the project.
- Using plugins, extensions and widgets to expand features
Through the implementation of some plugins, extensions and widgets available in the WP directory, the developer is able to add or modify various features that were strategically designed for their project.
- Variety of plugins according to need
With plugins you can add advanced features to your site according to your scope.
While some plugins have the ability to just add functionality to your site, others can transform your site completely to your needs.
For example, if you want to turn your website into an e-commerce site, there is a plugin capable of doing that, WooCommerce.
- Intrusion security and data protection
As WordPress is always innovating and receiving constant system updates (about 3 to 4 times a year), the platform keeps itself fresh.
This will ensure the security of the administrators’ data, in addition to the security of the users who browse the site.
- Possibility of creation for mobile devices
Depending on the branch of your business, having an app for your brand may be the best option. With WP it is possible to create functional applications and with the resources that the user needs to access it from the cell phone.
- Responsive design themes
You know when we go through a website on our cell phone and the content gets bigger than the screen of the device? Nobody likes browsing a site like that, right? With WP it is possible to reverse this.
Through the resources of the platform, it is possible to develop a website where the user can manipulate the window. The content will adapt to the size of the screen from where you are accessing it, without losing quality and functionality.
- User accessibility features
A website with accessibility ensures that more people can access it and improves usability in the virtual environment.
This means that anyone will be able to understand, perceive and interact with the content, whether they are people with disabilities, the elderly or even people who are not familiar with the internet.
- It is used by large national and international companies
Did you know that websites like Time magazine and even the White House website were made with WordPress? There is a legend about WP that many companies believe that it is only used for creating small websites.
This is no longer true. There are a number of large, high-traffic sites that were built from WP. To give you an idea, about 37% of websites on the web were created with WordPress .
- Platform adaptable to your business
It is not your brand that must adapt to the platform to create a website, but the exact opposite. WP offers a possibility of features and functionality to create a website the way you imagined it.
- Ease of managing employees with different permissions
Imagine if every time an employee wanted to change content, he needed the administrator’s authorization? For large companies this is unthinkable.
The WP platform allows you to create access levels, where each user can change content, publish and edit according to their attributions. Automating processes is very important for the growth of your business.
- Simple interface for website management
A messy messing around admin really freaks anyone out. As the software’s interface is very intuitive and simple, you don’t need to be a development genius to manage your projects and team.
- Access settings and update WordPress from anywhere
With the rush of everyday life, have access to your admin through your cell phone, tablet, etc. WP allows you to access the admin area from anywhere, on any device. This will guarantee, therefore, versatility when you need to access your project.
- Openness to integrate with other systems
Imagine if you have a sales website, need to manage your leads and automate some administrative tasks? With WP it is possible to integrate your website with Pipedrive, for example.
You can manage sales in an organized and functional way. In addition, it is possible to integrate your website with other systems such as Google Analytics to analyze access data. Or even incorporate an email sending automation platform, like MailChimp.
- Intuitive user experience
To manage your site and your team members, the WP dashboard will make your life easier. The dashboard is intuitive and uncomplicated. You can insert or change content, and access data with just a few clicks.
- Specialized companies and professionals
Once your website is live and you and your team receive training on how to use the platform, your company will not be dependent on the supplier.
- SEO friendly. That is, optimizable for Google
If you want your website to be seen and to grow organically, it is essential that it ranks well on Google. For this, invest in a website with SEO optimized. WP offers several features for SEO improvement and tracking.
- Ease of content management
When you need to edit, publish and create new content on your website or blog, WP makes your life easier when you are tinkering with the content.
The system is intuitive and there is no need to understand a lot of code or development to do this. Even when you need to include videos or product descriptions, for example.
- Supports multimedia content
Want to make your content more dynamic? The platform supports different types of media. You can add videos, photos, gifs and even audios to your pages or posts.
- Changing templates without changing the content
Let’s assume you are restructuring your brand, your website will also need to be changed, right? With WP it is possible to change all the content in a new template, without having to change domains or hosting.
- Creating forums, intranet and other tools
Your business doesn’t have to be limited to just one website. It is possible to build a portal with several features for your team and for your customers.
But how? With WP it is possible to integrate your website with an intranet for a more functional team management, create discussion forums for your distance learning platform and even create social networks for your company.
