by We have prepared a special guide with 11 important tips on how to create a successful blog and make money. Check out!
1. Invest in the ideal platform
First, you need to invest in an ideal platform to store your blog.
It is essential that it is flexible in order to implement tools that will help you grow.
WordPress, for example, is the most used content management software worldwide. It is free, although some more advanced settings are paid.
Despite being an easy-to-use program, you can check out some tutorials on YouTube that teach you how to create a blog on WordPress.
2. Create an eye-catching look
Your blog needs to look attractive to convince the reader to spend more time on it.
If you write about fashion, then bet on colors that are making waves in today’s fashion world. Thus, in addition to approaching the public, you will show that you are attuned.
In addition, this technique also helps to get the attention of future sponsors and partners.
3. Interact with other bloggers
Search for bloggers in your area of interest and analyze what kind of content they share on social media, how they structure their texts, etc.
In addition, it is also important to maintain a friendly relationship with other bloggers so that in the future it is possible to close a partnership or something like that.
4. Look for advertisers
There are several affiliate agencies that offer advertising opportunities with ads in various formats, such as Lomadee.
If you join the site, they will pay for sales made on your blog.
Another option is Google itself, which provides, through the Google Adsense program, a system that displays ads on its website, and each time it is clicked, you receive a certain amount from Google.
The more your blog grows, the more companies will be interested in advertising on it or closing some kind of partnership.
5. Invest in Inbound Marketing
Also known as Permission Marketing, it consists of being less intrusive than a pop-up.
When someone subscribes to an email list, that person is allowing them to receive emails from a certain institution. She also has the right to cancel this subscription at any time.
In addition to having a low cost of acquiring a new reader, this type of marketing is responsible for 90% of clicks on websites.
6. Use Google tools
In addition to Google Adsense, Google also has other tools that can and should be used to your advantage.
Also because Google is the largest search engine in the world and your blog being aligned with its guidelines is extremely important. Check out some interesting tools:
Google Keyword Planner
Google Keyword Planner manages to obtain relevant information about keywords and helps in planning which ones should be addressed in your texts.
In addition, it also has other functions:
- List of relevant terms;
- Monthly average of searches;
- Level of competition;
- Suggested bid (for advertisers).
Google Suggest
Google Suggest is Google’s autocomplete. When you start typing a certain word, it will suggest other words according to the first one.
This can help you figure out which subjects are related to what you want to write about.
Google Search Console
Google Search Console helps you understand if your blog is optimized and what needs improvement.
It also issues alerts for each failure or critical issue detected.
Bug reports, which prevent your site from showing on Google, map out what’s hampering your performance, allowing you to fix what’s wrong.
Google Alerts
Google Alerts sends you an email notifying you every time a term you are monitoring is mentioned on the web.
It is possible, for example, to track the important words within your content.
Also, if someone cites your blog, you can map what was said, and if it’s a bad review, you can get around it faster.
Google Trends
In Google Trends , it is possible to explore the hot topics around the world.
With it, you ensure that your blog is always updated on the biggest trends and helps to increase the audience according to your content.
Google AdWords
With Google AdWords , you can advertise online both in Google search results and on partner sites.
When you search for something, Google records the search for a while, so you can narrow down which ads will appear on your screen.
For example, if your blog is about photography, your ad will only appear to people who have searched about it.
Don’t confuse Google AdSense with Google AdWords. The first displays AdWords ads, that is, they complement each other.
Google Analytics
With Google Analytics , it is possible to analyze websites and applications.
You can also analyze the number of visitors to your blog, average time readers spend on pages, where people came from, etc.
It also has other functions:
- Observe the funnel;
- Check conversion rates by categories;
- Creation of A/B tests of pages.
In case you still have any doubts about these tools, several courses and e-books on the subject are available on the Internet.
7. Optimize your blog
To make people want to read your texts, you need to optimize them using a tool called SEO ( Search Engine Optimization ).
But that’s not all: it also helps your blog get better organic results on Google and, consequently, gain visibility in the digital world.
For example: if you wrote a text teaching how to make a certain cooking recipe , it needs to reach the top positions in Google search engines, right?
Now, how to do this? Basically choosing the best keywords.
To better understand how to use SEO to your advantage, there are several videos and online courses available on the internet.
Always keep your blog updated. If you don’t have a lot of time during the day, try as much as possible to set aside a few hours at night or use your office break.
The commitment you have to your readers (of posting regularly) is very important to the growth of your blog.
If possible, try to encourage fixed times for posting.
9. Build a mobile-optimized model
Sometimes we enter a site on mobile/tablet and its interface is very bad to explore the settings. This is because the page does not have a template optimized for such electronic devices and you cannot make the same mistake.
So, optimize your page for mobile/tablet and see how positive it will be for your blog. People will be more happy to stay on the site.
10. Use social networks
In addition to optimizing your blog for mobile/tablet, you should use social networks to your advantage, but remember: each social network will have a different purpose for your website.
Facebook, for example, can be used as the main means of disseminating your texts. Instagram, on the other hand, being extremely visual, can be the place where “memes” and other more informal things will be posted.
What do you do in your day to day? Post to story . Believe me, people like to know about these banal things.
In general, these social networks are easy to handle, but you can also look for videos and online courses.
11. Sell products
Currently it is possible to set up a virtual store with WordPress. You can create your own brand and earn a lot of money from blogging.
If you like to sew, invest in ecobags that, in addition to being super fashionable, are sustainable. Think of different prints and unleash your creativity.
For those who like jewelry, making them is a great idea.
It’s high on earrings and necklaces made of hot glue. There are several videos explaining how to do it and best of all: the production is super cheap.
To increase the visibility of your product, you can use Google Shopping Ads . In addition to advertising your items, it makes a connection with your store.
Thus, any user will be able to see your product directly in the search engine when searching for it.
