by What if your business suddenly sees a boom in new leads? Will the site be prepared to accommodate all customers?
Most business sites are not able to receive a large number of hits overnight and can be down, preventing users from getting service.
88% of people don’t visit a website again after a bad experience, according to research by online strategy organization SWEOR.
This means that, without access, the company’s reputation drops among users and consequently contracts or sales also decrease.
That’s why it’s so important to invest in a scalable system to meet high demands.
A simple blog can support millions of visits per month, but it fails due to lack of planning when that number of people decide to enter the site at once.
If there is no preparation for the volume of traffic, the site may become unavailable and you will have to make a new investment in maintenance to return.
In today’s market, every company must have adaptability for growth and scaling the system is the first step towards a successful online presence.
Contents
- When do I know my company’s system needs to be scalable?
- Why use WordPress to scale my business?
- How to make my business scalable with WordPress?
- Advantages of scaling my business with WordPress
When do I know my company’s system needs to be scalable?
Is your company website constantly down? Are there specific areas for services and interaction with users missing? It is the ideal time to become scalable.
To have leadership in the segment and become a reference, it is necessary to have the scope to grow without harming customer access.
Companies that offer online sales lack this care even more, especially when launching new collections or products.
At a time when more people access e-commerce, an offline system is like a closed-door store at peak hours.
In each company, the expansion of the system will depend on several factors, however, it mainly serves to guarantee a good experience for users with a complete service.
Why use WordPress to scale my business?
With WordPress, the team has the possibility to expand the systems according to what the institution needs without being tied to codes, just using the platform tools.
A company that is going to open a branch in another country and needs a system available in more than one language will have problems with a CMS that does not have this functionality.
WordPress allows you to easily scale the system, adding as many versions as needed in each language.
Even if your institution’s current plan does not involve the inclusion of different languages, it can certainly benefit from a scalable system.
Check out some pros that WordPress can bring to your project:
- Enhance your business development
- Improve your company’s reputation in the market
- Increase billing
- Automate processes on the website.
How to make my business scalable with WordPress?
Scaling a business may seem like a complex task, but with planning and the right professionals, it is an achievable goal in a short time.
Ideally, design the project from the ground up with the intention of expanding in the future, so the tools are conducive to growth.
However, if your company already has a common system with institutional values and wants to expand, adding an online store, intranet or other function, you won’t need to create it from scratch.
The team just needs to incorporate the areas with WordPress plugins, taking into account the goals of the organization.
But first, it is essential to verify that the system is hosted on WordPress, which is the platform that allows horizontal growth without major problems.
If you are on a platform that does not facilitate the customization and creation of new areas and increased traffic, it will be necessary to migrate the system.
This can take a long time, but it is essential to ensure the success of the project and the possibility of adding new functions to the system, such as:
- A responsive online store;
- Better UX to improve conversions;
- WordPress SEO Techniques to Sell More;
- Web applications to integrate internal and external systems;
- Intranet to improve business communication.
Advantages of scaling my business with WordPress
According to WordPress statistics, the platform is used by about 60% of websites created with CMS in the world.
The large percentage is precisely because it is so accessible and allows complete customization of systems. One of the biggest advantages is the adaptability of the platform to the needs of each company.
If the intention is to add a store to an existing system, there are plugins for that. If you are going to create a kind of virtual environment for studies, there are also tools.
And all this, of course, without forgetting the number one reason that leads companies to scale a system, which is to adapt it to receive thousands of simultaneous accesses without setbacks.
