by Websites are essential for real estate companies, who work daily serving demanding clients in search of properties. Find out what is essential to serve this audience well!
In a not-so-distant era, newspaper ads were the best place to look for real estate – given that they still have their role today, pardon the pun.
However, currently, due to the digital convergence that has made all areas migrate their activities – or at least part of them – to the online environment, the search for real estate has also taken on new configurations.
Apps like Zap and Olx have become fundamental in the search process, and almost always lead users to contact real estate agents.
This first contact is usually made after a visit to the company ‘s website .
Internet users, in general, know very well what to expect from a website: speed, intuitiveness, functionality , just to start with.
Now, if these internet users are looking for real estate , it is even more important that the websites they visit are prepared to serve them well.
After all, the contact with the real estate website is, in fact, the first contact of the possible client with the company, and you, the owner or real estate manager, don’t want to lose customers for a bad first impression, right?
Therefore, below we separate some fundamental tips so that your real estate website does not disappoint!
What can’t be missing on a real estate website:
1. Good navigability
Navigability concerns the user experience when using your website.
It is not difficult to find sites with numerous features that, in fact, take so long to work that it is often not even possible to load the page, depending on the internet.
Anyone who is looking for a property, when visiting a real estate website, will want to see the options available for what they are looking for, which means that more than one page or item on their website will be visited.
Therefore, a good loading speed is essential for anyone who wants to provide the user with a pleasant experience.
2. Professional and responsive layout
Another great drama of websites – in general, not just real estate – is the issue of layout.
Layout is not just about what the user will see on your site, but especially what their experience will be like.
It is very common to come across sites whose layouts are confusing and aesthetically poorly thought out, which is a big problem because the layout literally defines where what is on your site.
UX Design is a line of design that thinks precisely about the relationship between the structure of the site and the user experience.
So making your website with designers who are aware of UX is a very good idea!
3. Location
As much as it is possible to solve almost all the steps of the remote leasing process, it is essential that your website informs the address of the Real Estate.
In addition to providing the potential client with a sense of security, which is still necessary, as many people are afraid to close deals on the internet, the real estate address can help your site to be found in searches.
Therefore, it is essential that you register your real estate agency on Google My Business– which is free!
4. Functional Galleries
It can be said that the main item on a real estate website is the photos of the properties.
Through them, the visitor will decide whether or not to contact the company.
Therefore, in addition to the quality of the photos, it is essential that your website presents them in functional galleries, which do not stop and allow you to run the photos in a practical way.
Nobody likes photos that remain tiny, that don’t open responsively, let alone having to click photo by photo to open them individually.
5. Good quality photos and videos
Although it has already been said, it is worth stressing the importance of good quality images.
A practice not so common, but still very effective, is the use of videos to present the properties.
However, the quality of the videos and photos must be considered so that the site is not extremely heavy and slow.
6. Filters
As one of the premises of a real estate website is to provide users with real estate options, they must be able to identify those that most interest them in a practical way.
Therefore, it is essential to use filters that allow the optimization of the searches of the site visitors.
Below is an example of basic real estate filtering:
- property – rent or buy
- category – apartment, house, commercial
- value – price range
- locality – city, neighborhoods
- number of bedrooms
- parking spaces
7. Accurate description of property information
Since people visit real estate websites, in general, with already defined and clear goals, it is very important that they find the information they are looking for when they like a property.
Long texts, repeated or confusing information, arrangement of elements differently from one property to another are bad practices.
It is essential that each property has its clear description, as well as that all the information about it is organized and without room for doubt.
8. Social Networks
Social networks have an enormous potential for user engagement, so it is essential to be present in these environments.
Using social networks to connect with your target audience will make your company more likely to be remembered at the moment a user decides to move or rent a commercial room!
You can’t forget about the social media share buttons either!
9. Chat
Online chat will allow anyone interested in a particular property on your website to clear their initial doubts right on your website.
